Influencer Marketing

The Benefits of Influencer Marketing

Have you ever heard of Pewdiepie, Nasty, Vlad, and Niki? All of them are social media influencers. They have been endorsing brands, products, and services among their followers. These endorsements have resulted in higher brand followings and positive returns on investments (ROIs).  Influencer marketing dated back to ancient Rome, where…
Third-Party Cookies

The End of Third-Party Cookies

Late last year, Apple announced the implementation of iOS 14. The new operating system will render Apple’s Identifier for Advertisers (IDFA) dead. Apple’s iOS 14 will prompt users to either opt-in or opt-out on data tracking for each app. Most advertisers and marketers preempt that most users will largely opt-out.…