Influencer Marketing

The Benefits of Influencer Marketing

Have you ever heard of Pewdiepie, Nasty, Vlad, and Niki? All of them are social media influencers. They have been endorsing brands, products, and services among their followers. These endorsements have resulted in higher brand followings and positive returns on investments (ROIs).  Influencer marketing dated back to ancient Rome, where…
Third-Party Cookies

The End of Third-Party Cookies

Late last year, Apple announced the implementation of iOS 14. The new operating system will render Apple’s Identifier for Advertisers (IDFA) dead. Apple’s iOS 14 will prompt users to either opt-in or opt-out on data tracking for each app. Most advertisers and marketers preempt that most users will largely opt-out.…
Oversight Board

All About Facebook’s Oversight Board

It started with Facemash, a site comparing people’s faces and choosing who’s hotter. Then, Mark Zuckerberg got the idea of creating an online directory for Harvard students – Facebook. Today, it is the third most visited online site globally. With 2.85 billion monthly active users (MAU), Facebook is now the…
Customer Reviews

The Power of Customer Reviews

As they say, modern consumers are smarter than in the past. Before buying something, they look at customer ratings and reviews. Brands and businesses can tap into such reality to leverage their products and services. They can use customer reviews to create user-generated content and influence other people’s buying decisions.…