9 Types of Content to Keep Your Social Media Pages Fresh
Is your social media content not getting any response? Are you having a hard time keeping your social media followers on your page? Think of this: Do you feel that the content you post is boring? According to a social media agency Hong Kong, the best way to boost engagement in social media is to follow the 80/20 rule. This means 80% of your social media posts should be helpful or useful to the audience and 20% should promote your business. If 80% of your content must educate, entertain, or offer a solution to the audience’s pain points, what type of content should I post then? Here are 9 types of content to keep your social media fresh!
A digital marketing speaker Hong Kong defines a “blog” as an online journal that displays information about an individual subject or topic. Blog posts aim to increase the visibility of a business on search results. This is to drive traffic on their websites and grab the attention of potential customers. It is an effective lead generation tool by connecting brands to relevant audiences. The more frequently brands and businesses post a blog on their social media pages, the higher are the chances for them to rank higher on searches. Blog posts also allow brands to build a community and showcase their niche on social media. Creating informative, relevant, and valuable blog posts makes a brand or business more authoritative and credible. Today, there are around 77 million blog posts published daily with 97% of bloggers posting them on social media to boost results. Around 77% of people in the world read blog posts daily.
Behind the Scenes
The best way to post behind the scenes on social media is through short video clips, according to a video marketing agency Hong Kong. Behind the scenes are showing everyday life in a brand or business. It may be the culture, environment, management, or staff of the brand or business. This is a type of content that you don’t need to polish too much. It is also a type of content that keeps your social media page really fresh. They give brands and businesses a chance to connect with the community on a very personal level. As such, behind-the-scenes posts make them more approachable, human, and relatable.
A case study in social media is a long review or testimonial about a brand, product, or service. It is social proof of what a brand or business has already achieved. Some case studies examine how a brand, product, or service is performed from a general perspective. Other case studies highlighted how a brand, product, or service solved a pain point. To keep your social media pages fresh, you can recycle case studies into different relevant formats such as an article, infographic, PDF, or video.
Do you have an upcoming new product? Or are you having live shopping in the coming days? What about an update of your latest ventures? Company announcements are news and updates about a brand or business. By releasing them on social media, it keeps your target audiences informed of your current activities. These types of posts keep social media pages fresh by building brand recognition and highlighting business successes.
Content curation means finding relevant social media posts that add value to your followers and target audiences. They are not necessarily content that you create. Instead, they are recreated content to keep your social media pages fresh while collaborating and networking. Curated content allows brands and businesses to constantly offer something interesting to their social media pages. They also position a brand or business as a go-to industry expert or thought leader for a specific niche. Here are some pro tips to better posting curated content on your social media pages:
- Cross-link to older content for search optimization.
- Get influencers to help curate epic content.
- Spotlight the best images on your industry or niche.
- Sweet writing an amazing headline or title for the curated content.
An eBook or electronic book is a publication that can be read online. Most eBook readers use a desktop or an eBook app to download, read, save, and search for eBooks. eBooks allow brands and businesses to communicate complex information through an appealing and digestible format. It also creates a launchpad for different marketing content. By talking about your expertise in a particular industry or niche, you can influence the readers in their buying decisions. To create a great eBook that keeps a social media page fresh, here’s what you can do:
- Capture the audience’s attention through an appealing cover.
- Convert them into PDF and make them shareable.
- Keep everything simple through streamlined information.
- Leave a call to action (CTA) at the end of your eBook.
Do you know that the largest numbers of social media updates are about events? Around 36% of multimedia and quotes are shared during events. Ensuring races, fan meetups, live sports, music festivals, product launches, etc. are examples of events that can keep your social media pages fresh. They drive attendance, engagement, and hype. Many people will talk about the event before and during the time it happens. Top strategies in posting your events among social media pages are providing a photo booth to share the event and teasers about the speaker lineup.
Holiday Greetings and Promotions
Every year is jam-packed with holidays and special occasions that brands and businesses can tap into to keep their social media pages fresh. From New Year to Valentine’s Day, to Easter, Thanksgiving, and Christmas Day, you can display holiday greetings and promotions to commemorate these events. The key is to keep them short and sweet. Show off your culture in a fun way when creating holiday greetings and promotions. As much as possible, make it unique to allow your brand or business to stand out.
Infographics are visual representations of data and information. They use striking visuals to communicate brand messages easily. Yet to keep your social media pages fresh, infographics must not only engage and excite the audiences. They should allow the audience to remember and understand their content. Infographics are a great way to compare multiple options, display research findings or statistics, and raise awareness about a cause or an issue.