10 Ideas for YouTube Ads
In recent months, YouTube usage has been rising. To date, the largest video-sharing platform in the globe now has 2.74 billion monthly active users. So, far, that is the closest number to Facebook. A video marketing agency Hong Kong highlights the rise of video consumption as a result of lockdowns and social distancing. The COVID-19 pandemic in 2020 forced people to switch from physical activities to online browsing.
According to a digital marketing speaker Hong Kong, YouTube now ranks as the 2nd most-used social network. YouTubers watched billions of hours of YouTube videos daily. Next to its parent company, Google, the platform is the 2nd most visited website. People search for games, products, movies, services, videos, etc. That makes YouTube an ideal marketing platform. Below are 10 ideas for YouTube ads!
Amusement and Entertainment
A social media agency Hong Kong notes that people use social media for entertainment, fun, and inspiration. So, it is a good idea for YouTube ads to make the viewers laugh. They boost sharing, have higher ad recall, and stand out over more serious content. Some amusing and entertaining video ads ideas can be:
- Challenge Videos
- Comedy Skits
- Magic Tricks
- Music Clips
Influencer marketing is a thing on YouTube. Most influencers are YouTubers. So, it is a great idea for YouTube ads to feature brand ambassadors. They can attract the interest of larger YouTube communities. They also build credibility from people trusted by a large crowd. Some great video ideas with brand ambassadors are:
- Day-In-A-Life Vlog
- Shopping Hauls
Customers’ Pain Points
Knowing the biggest challenge faced by your target audiences can be a good YouTube ads idea. From there, you can record a journey on how your products and services have best solved the problem. Some campaigns ideal for YouTube ads can be:
- Explainer videos
- Highlighting key features of a brand, product, or service
- User-Generated-Content (UGC)
Engaging Use Cases
A great idea for YouTube ads is to tell your viewers that your offerings are right for them. Be creative and smart in catching their short attention lifespan. Do this by creating stand-alone short snippets that can work together in a campaign. You can also add CTAs at the beginning of these use cases.
Explainer videos and how-tos are a great way to educate YouTube viewers. These helpful demos allow them to discover more things about the brand, product, or service. Technically, there is no time frame for YouTube demo ads. But the platform recommends keeping them to less than 3 minutes long.
Highlight Key Benefits
A benefits-driven YouTube ad is a great idea to show people how your offerings can help their major goals. YouTube recommends building them within the first 15 seconds of an ad. Case studies, documentaries, local usage, etc., are great ideas to do this.
Numbers are compelling social proofs. They can greatly influence buying decisions. Leveraging numbers on YouTube ads are ideal for conveying information about your brand or business. They are a smart way to break the monotony on videos. Discounts and promo codes can attract viewers to make a purchase. All the more, putting eye-catching numbers on CTA can tempt them to click for conversion.
This idea for YouTube ads is perfect for brands and businesses in the gaming niche. They are the most interactive ads on YouTube, resulting in high engagement rates and return-on-investments (ROIs). YouTube does not support playable content. What marketers can do is to draw in viewers with recorder dynamic plays and pair them with a catchy soundtrack. CTAs on character customizations, in-game rewards, low-risk tempting offers, and multi-player collabs can be very effective on play-by-play YouTube ads.
Showing social proof on YouTube ads is another great idea to boost the credibility of a brand or business. They are also compelling when it comes to conversions. Awards, citations, reviews, testimonials, and UGCs are great YouTube ads showing social proof. Endorsement from an industry expert or influencer can also help.
Voice of Experience
You, your colleagues, and your employees can be a voice of experience when it comes to your niche. Highlighting your milestone or unique expertise can be a good idea for a YouTube ad. Alternatively, you can create a customer persona on your videos to inspire your target audiences. Mold them into an image of a typical person encountering their common pain points. Then highlight how they have discovered your brand, product, or service as the best solution.
THE BOTTOM LINE
It does not matter whether your YouTube ads are short or long. What matters is the idea behind the content. To reach your marketing goals, follow these 10 ideas for YouTube ads to entice viewers and turn them into customers!