Why Instagram Marketing Through Reels Is Important
Instagram stories and Instagram videos require a content strategy
While not every business should use re-posting and re-tagging as part of their marketing strategies, it is important to do so if you want your brand to stand out.
By incorporating this into your social media marketing campaigns, you are giving your followers new material to look at and read through.
Your followers may like some pieces more than others, but they will all give you valuable information about your brands and what types of content appeal to them.
And while there’s no guarantee that people will click on your link or go to your website because of an image or video, many will!
Customers are spending more time on Instagram
It seems like every major company has an account on the platform now, with lots of followers. Yours should too!
Instagram is a great way to connect with your audience, create engagement, and promote your business or product. Even though it’s called a “photo sharing app,” you can add videos and other content to your posts.
You don’t need much money to start creating engaging posts, either. All you need is a good camera and creative ideas!
That’s why marketing through reels is so important. A reel is a short video that typically features you talking about your product or service.
They’re usually one minute long but they’re very powerful. Not only do people enjoy listening to someone talk for a minute, but also watching how well prepared someone is before pitching them.
With this article, I will go into detail on some reasons why having a separate Instagram channel just for reels is a smart move. You may even choose to combine both types of content under one profile!
Create engaging videos
A video is much more likely to get noticed compared to just sharing an article or link online. With the explosion of digital media, having a YouTube channel with lots of followers is now a thing!
Having a large number of followers does not mean your content is good anymore. People spend so much time focused on growing their follower base that they forget how to use social media to promote products and services.
Content marketing has gone through many changes in recent years due to the ease of using free tools and resources. Gone are the days when you needed to hire someone to create powerful advertisements for you.
Now anyone can do it themselves, which makes it hard to measure the success of what you are doing. Using pictures and videos to market a product or service will still help you gain exposure, but creating engaging, entertaining videos is the best way to go.
You should try your hand at making some funny, motivational, educational, promotional videos to see if this is something you would like to pursue. There are plenty of free apps and sites where you can easily upload and edit your videos without needing special software.
Tell your story in multiple formats
As we mentioned before, telling your audience’s stories through the medium they are most familiar with can be a powerful way to gain their attention.
By doing this on both the web and mobile apps, you give them a more seamless experience that feels natural.
This is important because people now spend an average of two hours per day online (source). Add in how quickly users expect a quick service every time they log onto a platform like the speed at which they read, scan and evaluate content.
Not only does it cost money, but it costs your business time!
That’s why it’s crucial to develop strategies for creating engaging content across all platforms. What works for one may not work as well for another, so test out different styles and see what gets results.
Instagram has become such a popular tool for marketing professionals due to its interactive nature. By adding re-upload features, buying new filters or editing existing ones, you get to express yourself creatively and showcase your artistic side.
Your followers can comment, interact and contribute to the conversation, strengthening relationships and generating buzz.
It also gives you the opportunity to show off your creative skills and advertise your company or product. In fact, according to Business Insider, using sponsored posts will help push your follower numbers up (so check out our article about the best ways to use sponsored posts to grow your account!).
But remember, just because something has been proven to
Create a reel
A “reel” is a way to tell your story through pictures and videos. Boring, right? Luckily, you are not!
Having an engaging re-telling of your business or product journey can be done via a video or picture slideshow that tells your audience how you got here and why it matters to them. It’s called a “storyboard” because it flows linearly like a narrative movie.
A great way to create this Storyboard is by defining key milestones and achievements in your business or career, and then creating short (no longer than one minute) videos or photos to describe what happened next.
These stories can be fun, inspirational, emotional — anything to connect with your audience and get their attention.
It’s important to include yourself in these stories but also have some value for others who may struggle with things related to your field. Your audience might find inspiration from your success, or maybe you’ll influence them directly as well. Either way, win–win!
By telling your own personal story, you will also help promote your professional growth. You would probably agree that when we talk about ourselves, we put more effort into our speech than talking about someone else.
This could be valuable motivation or proof of concept for people who want to take similar steps towards achieving their goals. Or perhaps you’ve already inspired them and they want to know what you did to make it happen.
Distribute your videos
Now that you have created some incredible content, it is time to distribute it! Thankfully, there are several easy ways to do this. You can make use of free tools or software to create YouTube videos, publish them via social media, and then moderate comments and likes for each video.
Tools such as Canva allow you to easily edit and revamp your pictures and videos so they look more professional. The same goes for editing your captions and lyrics. There are plenty of free applications and softwares designed specifically for this.
By using these apps, you will save money in the long run because you don’t need to pay expensive designer credits for images and music. These apps also help promote your brand due to their featured nature.
Instagram has a very active community with users sharing tips and tricks for improving your account. By adding an app like Canvas mentioned above, you will be enhancing your image quickly!
Connect with your audience
As mentioned before, the best way to use social media is by using it as an interactive tool. This means creating accounts that allow you to connect with people and get feedback for your business.
Running a business can be tricky at times, which is why having a second channel to promote your company is so important. Your followers will give you their input and help you stay motivated if you are trying to achieve your business goals.
It’s also a great way to generate some extra traffic or exposure for your site or web store!
By adding an element of interactivity to your account, you open up opportunities to spread your message and gain attention. You could start making videos or hosting contests to spur engagement and activity.
Your goal should be to create content people find entertaining or engaging, and then let the rest take care of itself. The more engaged your audience is, the higher your success rate will be!
Measure your success
When it comes to marketing via social media, there are two main types of accounts – those that have you create an account and use it as a way to connect with brands or individuals and those that offer more formalized services like promoting products or creating an audience for someone’s business.
The first type is great and very useful but if you want more substantial results, the second kind will take you much longer to see returns. This type of service offers professional level tools and features to help grow your followers and engagement, which is why they are more expensive.
But this doesn’t mean these services aren’t worth it! If you are willing to put in the effort to produce engaging content, then yes – invest in their paid plans because you know what makes a good video or picture already, so you can easily replicate that quality content.
However, meh… I think most people underestimate just how powerful having a free instagram account is. You don’t need all the fancy things that cost money to reap the benefits of being able to spread your message across various groups, communities, and networks.
By adding some basic hashtags and posting pictures and/or videos every once in a while, you’ll be doing enough digital gloating to get the job done.
Instagram marketing through videos is important
While most people use social media to connect with friends, share pictures and updates, or check out what your colleagues have posted – they are missing the boat completely.
Most marketers forget that social media was designed for community building. People used to meet in real life to talk about things, and then slowly moved onto talking online.
Nowadays, with everyone having their own smartphone, staying connected has become almost impossible!
That’s why there are now more options than ever before to create engagement, conversations and relationships via social networks like Facebook, Twitter and YouTube.
But when it comes to running a successful business, creating community spirit isn’t always the best way to go. You need to focus on making money too!
That’s why we recommend investing time into developing your Instagram video marketing strategy. Not only will this help you gain followers, but it can also bring in new income.