The Benefits of Influencer Marketing
Have you ever heard of Pewdiepie, Nasty, Vlad, and Niki? All of them are social media influencers. They have been endorsing brands, products, and services among their followers. These endorsements have resulted in higher brand followings and positive returns on investments (ROIs).
Influencer marketing dated back to ancient Rome, where gladiators endorsed commodities during a Colosseum match. In 1760, Wedgewood made a tea set for the Royal family, which became in demand as a status symbol. In the 20th century, Coco Channel spearheaded influencer marketing. The brand opted to promote its fashion line by partnering with famous celebrities and fashion influencers.
So, what are the benefits of influencer marketing? Let’s discuss them one by one in this article.
Boost Your Conversion Rates
One of the best benefits of influencer marketing is boosting conversion rates. Brands and businesses allot a certain budget for advertising to increase sales and revenues. Spending a percentage of the budget on influencer marketing can boost conversion rates. It is because as your target audiences trust influencer recommendations, they can clearly influence their buying decisions. When partnering with influencers, brands and businesses should leverage their power on product reviews and testimonials.
Boost Engagement Rate
According to a digital marketing speaker Hong Kong, micro-influencers boast an average engagement rate of 3.86% compared to the standard engagement rate of an Instagram post at 92%. For TikTok, the average engagement rate of influencer marketing is 18%. It is six times higher than the regular engagement rate of a TikTok clip at 3%. When an influencer shared a post, devoted followers tend to comment, like, and share on the post. It is because they want to connect with their respected personalities. A social media agency Hong Kong also suggests using contests and giveaways when partnering with influencers. They are effective ways to boost engagement rates.
Boost Presence on Multiple Platforms
An influencer is a person with the power to influence the buying decisions of people on social media. Typically, they are bloggers or social media profiles with a large following. They are either experts or someone with a strong reputation o a particular industry or niche. That is why they commonly have pages on different channels and platforms. Instagram is the best platform for influencer marketing today. It is used as an influencer marketing channel by 67% of brands. The presence of TikTok in influencer marketing is also expanding. Influencers also use Facebook regularly, even if they may not have their most targeted audiences on the platform. Thus, one key benefit of influencer marketing is the ability to boost presence and cross-promote sponsored content to maximize reach in multiple channels and platforms.
Boost Search Rankings
Around 67% of digital marketers use influencer marketing in content promotions. It is because when an influencer features a brand or content on their website, they are creating high-quality backlinks. Their domains are highly authoritative, and it helps your social media page or website rank on SEO. Besides, links published by influencers are more likely to have higher click-through rates.
Create More Content
Influencers are experts in creating unique social media content. Hey post GIFs, memes, Stories, and videos regularly. They can create more content for your brand. Through influencer marketing, you can even repurpose influencer content to fill up the gaps in your content calendar. These posts are the ones that most of your target audiences will surely love to see.
Recommendations from influencers, as trusted online personalities, can help improve your brand’s image. First, an influencer endorsement proves that a brand is a legitimate entity. Second, good reviews and testimonials from trusted people uplift a brand’s credibility. As such, one of the benefits of influencer marketing is gaining credibility by fostering genuine relationships.
Get Actionable Insights
The beauty of influencer marketing is that it allows a campaign-based scheme. As such, brands and businesses can figure out which campaign resonates best with their target audiences. With these actionable insights, they can optimize their future campaigns.
Get More Social Proof
The psychology of social proof is another key benefit of influencer marketing. Social proof means normative influence. In social media, when a group of people favored a brand, others will ride the bandwagon to get socially accepted. The same psychology applies to influencer marketing. To be in with the crowd of followers among influencers, fans imitate what others do. These include patronizing the brand an influencer endorse and trusting businesses they partner with.
Increase Brand Awareness
Collaborating with influencers allow brands and businesses to increase brand awareness organically. Influencers can spread the word about a brand or a business without the need for paid ads. Through contests, giveaways, mentions, reviews, and testimonials, your brand or business will get more online visibility. What more if they feature you in a social media post? The more you’ll get the benefits of influencer marketing!
Reach Targeted Audiences
Did you know that influencer marketing has an ROI that is 11 times higher than traditional advertising? It is because they allow reaching targeted audiences. Partnering with an influencer in your line of niche means targeting people with a common denominator. That is the same interest in your line of offerings. In fact, 56% of brands use the same influencers across multiple channels because their followers make up their target personas.
A video marketing agency Hong Kong highlights that today, 36% of brands still pay influencers with free products or event invites. As such, it helps brands and businesses save money. They can also be cheaper than paid ads or traditional advertising schemes.