4 Reasons to Market on YouTube
Video marketing is one of the breakout trends in recent years. It grew stronger last 2020 as people were forced to stay at home during the COVID-19 pandemic. The lockdowns have vigorously increased the number of videos that people watched online. On the side of marketers, videos are a budget-friendly and revolutionary way of promoting products and services today. They have a greater return of ad spends (ROAS) compared to blogs and images.
Around 87% of marketers noted that video marketing resulted in a positive ROI. According to a video marketing agency Hong Kong, the top 3 social media platforms for video ads are YouTube, Facebook, and Instagram. A rising social app called TikTok is also becoming a popular site among video marketers. Since YouTube is a video-sharing platform, it offers a lot of options and potentials for video marketing. A social media agency Hong Kong notes that there are 4 reasons why brands need to market on YouTube. Let’s tackle them one by one.
Easy to Create and Simple to Manage
This is what a digital marketing speaker Hong Kong loves about YouTube. YouTube campaigns are easy to create and simple to manage. A smartphone is more than enough to create a YouTube video ad. Modern mobile devices and smartphones (like iPhones) are already equipped with 4k cameras that have good sound quality. Being an amateur platform, amateur-style ads worked best on YouTube. Most YouTubers prefer authentic real-life videos over fancy, spectacular ads.
If you are already using Google Search, Display, or Shopping Ads, it will be easier for you to run YouTube ads. In 2006, Google bought YouTube. That is why today, brands and creators manage YouTube advertisements through Google Ads. There are 3 ways to run an ad on YouTube:
- Bumper ads are skippable video clips that run no longer than 6 seconds. They are perfect for growing a YouTube channel.
- Discovery ads are video ads often shown on search results and watch pages.
- In-Stream ads are those that run before a long-form YouTube video which viewers can skip after 5 seconds. These ads have proven to boost conversion among brands.
YouTube was founded in 2005 and quickly became the most popular video site on the web. It now has 2.3 billion monthly active users globally. YouTube is relevant to many types of audiences who are likely to engage with videos. There are multiple ways for brands to reach a target group in the YouTube community.
First, they can use a keyword research tool like keywordtool.io to search for a relevant niche. From here, you can find different YouTube channels that cater to different customer groups which you can use as a starting point to reach your target audience. What the brand needs to do is categorize the video ads with the relevant niche. When someone types the keyword that you want to rank on Google, your YouTube ad will then be shown.
Second, video marketing in YouTube is very effective when partnered with influencer marketing. Brands can run a YouTube ad either on an influencer channel or a video from the brand channel featuring an influencer. Brands who collaborate with influencers can generate leads and drive conversions. Finding the right influencer for your products and services on YouTube means finding the right audience who will patronize them.
Third, YouTube is localized in 100 countries and 80 languages. As such, brands can segment audiences based on their languages and locations. This, they can do, through ready-to-use affinity and in-market audiences from Google. Affinity markets allow brands to target local audiences based on their specific interest. While in-market audiences are those who actively search for products and services near their areas of the location.
Unique Way to Advertise
YouTube offers a unique way to advertise products and services. First, they entertain viewers through videos and connect them with relevant brands through product tags. Second, they educate customers about products and services, their benefits, how to use them, and how they solve a customer’s pain point. Watching them on videos greatly influences viewers to buy the brand, product, or service by evoking their emotions. If you compare YouTube to other social media platforms, especially Facebook and Instagram, the platform has a unique approach to advertise products and services. Brands can create a YouTube channel to publish casual and engaging video content.
World’s Second Largest Search Engine
Have you ever tried searching in Bing, Google, and Yahoo? Did you notice that below the search box of every search result, it is showing a video tab? When you click the video tab, it will mostly show relevant YouTube videos based on your search. YouTube is the second-largest search engine in the world next to its owner – Google. It comes next when you consider the minutes spent on the site, the number of searches made, and the users of the site. Around 30 million people spent an average of 40 minutes searching on YouTube. With billions of searches per month, 90% of YouTubers discover new brands and products on the platform.
With lots of changes happening in the digital world, YouTube remains a video marketing platform that offers a profitable traffic source. Brands don’t need Hollywood cameras or expensive equipment to market on YouTube. So, don’t waste time! Market on YouTube now!