Why Do Businesses Need a Website?
The world will never be the same after the COVID-19 pandemic. The lockdowns and social distancing protocols have greatly changed the way people live. Most physical stores have turned into digital or online shops. People now search for products and services online. They Google solutions to their problems. They check in on social media daily to find news and trends. According to a social media agency Hong Kong, such a situation adds to why do businesses need a website.
Today, around 64% of businesses all over the world have a website. The remaining 36% feel that their business is too small to warrant an online service platform. Little did they realize that having an online presence is very important to success. If you don’t have a business website nowadays, you are giving the impression that your business no longer exists.
What Is a Business Website?
A business website is an online platform design to represent the business through the Internet. It is the starting point of any business to conquer the online limelight. A formidable business website lists all the necessary contact information about the business. These include the following:
- The name of the business
- Contact details
- Email address
- Physical location (including its branches, if any)
- Products and Services offered
- Schedule of operations
- Social media accounts
Most businesses also include the company logo to further boost branding. Some business websites have enhanced functionalities. They may include a log-in function for customers to access their accounts and download information. Some include chat rooms for customer support and sales inquiries. Others add pop-up forms to collect the website visitor’s contact details. This is somewhat an option for lead generation.
The most common purposes of a business website are the following:
- Business Hub. A business website serves as a platform where customer service, sales, technical support, etc. happens.
- Content Marketing. Most business websites have a separate section for blog articles. They publish content that educates customers about the benefits of the brand. They also establish the problem where their product can offer the best solution.
- Online retailing. A business website houses catalogs of products and services and a check-out option to allow online sales.
Why Do Businesses Need a Website?
A digital marketing speaker Hong Kong often encountered business owners asking why they need to build a website. The simple answer is that a website can collect potential leads, increase a brand’s value, and generate sales. It helps a business to showcase its product and services to the world. Even if a business closes after a day of operation, the website still services customers 24/7 for 365 days every year. Below are the top reasons why businesses need a website these days and times.
A Business Website Adds Credibility to the Business
Around 40% of consumers today do not trust a brand without an online presence. And the numbers are getting bigger. If you want to show the world that you are taking your business seriously, a website is the best option to invest in. A professional website design is the cornerstone link for people online to trust you. According to a video marketing agency Hong Kong, the best way to make a business website today calls for sharing a brand story. Customer testimonials on clips greatly uplift the reputation of a brand. Like word of mouth, it has powerfully influenced buying decisions.
A Business Website Is the Number 1 Marketing Asset
It is estimated that there are around 2.14 million digital buyers globally in 2021. As people spend more time using the Internet, it is important that they find a business online. A business website provides more bang by increasing the return of investment (ROI). It will help in the discovery of products and services among future customers on search engine platforms. It enables businesses to hit a larger market by advertising the brand’s line to global consumers.
A Business Website Levels the Competition Between Small and Big Businesses
It is wrong for a business to feel that it is too small to warrant an online platform. The fact is, a business website levels the competition between small and big businesses. By enhancing online presence, people can discover brands – big and small. The key is to optimize the keywords of your website content. If you are successful enough to choose the right keywords that your target customers are searching for, you’ll likely improve the ranking and visibility of your business website.
All Your Competitors Already Have a Business Website
This means there’s no reason you can’t build one. You are competing with thousands or millions of other businesses globally. Most of the time, there are other brands that offer the same line of products and services that your company offers. Most of them are already showcasing their product launches, promotions, and other offers via a business website. To create a positive spot, a business website is a must. It is your brand’s first point of contact to the online world.