Imagine bumping into your college crush in an elevator. You want to make a good impression right away. Within a 30-second to a 60-second ride, you will need to spark interest and make the short talk memorable. This is the same as meeting a potential client by accident. You always need to prepare an adlib to create a strong impression. That is what you called an elevator pitch. 

WHAT IS AN ELEVATOR PITCH?

For a digital marketing speaker Hong Kong, an elevator pitch is a synopsis of the unique aspect of a brand or business. It is named as such because it should be short enough to present in an elevator ride. An elevator pitch is commonly used by job applicants. Today, it is also an important component of branding. It is also a way to introduce a business compellingly and quickly. 

According to a social media agency Hong Kong, brands can use an elevator speech on their social media bios. It is important to catch the short-span attention of users on Facebook, Instagram, LinkedIn, and Twitter. Such a short speech can boost their engagement on your page. An elevator speech can also be a handy message to present during professional conferences, networking events, and trade fairs. It can mean marketing opportunities, potential clients, and scheduled meetings. During a sales meeting, an elevator pitch is a great way to introduce a brand. You can use it to sell a new idea to your audiences.

QUALITIES OF A GREAT ELEVATOR SPEECH

There are 4 qualities of a great elevator speech. These qualities will likely boost the effectiveness of such a short presentation to lift a brand’s reputation. 

Brief

Time is essential as most people today have a very busy lifestyle. For brands, the more people you connect to, the greater the chance to convert. Thus, an elevator pitch should be brief. Logically arrange your ideas to create one that can be delivered within 30-60 seconds. The pitch should be a short recap about the brand and its unique selling point (USP).

Flexible

Every brand should always keep its target market in mind when delivering an elevator speech. This means that the message should be flexible enough to relate to the audience’s demographics and interests. It is best to do research and learn about your audience. Speak to them in a way they can relate to most. Using jargon demonstrates power in a certain niche but not in an industry that targets the masses. In the latter case, keeping your pitch simple and straightforward is more effective.

Persuasive

An elevator pitch should be a compelling short speech to spark the interest of your target audience. It must define a problem and offer a solution most quickly and simply. Explain what a brand does. Focus on why it stands out among competitors. Avoid sounding boastful but always share what a brand can bring to the table.

Positive

An elevator pitch should create a positive brand impression. You can do this by highlighting a brand’s greater goal. People today want to be a part of something big. If they see a brand as environmentally and socially responsible, they see it as one with a good reputation.

CRAFTING A GREAT ELEVATOR SPEECH FOR A BRAND

It takes some time to get an elevator pitch right. But here’s a basic approach to crafting a great elevator speech for a brand. 

Identify your goal

Think about the goals of your elevator speech.

• Do you want to create a community of brand followers?
• Do you want to present a new product idea?
• Do you want to tell people how wonderful a brand is?

Explain what you do

Describe what you do quickly and simply. 

• If you want to create a community of brand followers, lay down the larger goals of a brand to make the world a better place.
• If you want to present a new product idea, state a common problem that a product can solve. 
• If you want to tell people how wonderful a brand is, add information and statistics about the value of a brand.

Engage with a question

A great elevator speech engages its audience with an open-ended question. This serves as an invitation to take them with you on the brand’s journey. 

Practice

Practice makes perfect. With an elevator pitch, practice helps you deliver it naturally. A natural flow is strong enough to convince your audience. It avoids making you sound robotic or too proud. Be aware of your body language. They may affect your confidence when delivering an elevator pitch. A video marketing agency Hong Kong suggests recording your elevator pitch while practicing. Watching how you perform in a video can be very informative. It will give you valuable insights into what you need to improve. 

At the end of every elevator pitch, having a business card handy can be very helpful. Offer it at the end of the conversation to make sure that your audience has a better way to reach you whether through phone, email, or messaging.

Reference: https://www.mindtools.com/pages/article/elevator-pitch.htm